About us

We're on a mission to dramatically improve the productivity of accountants

FYI is the fourth generation of a concept developed by our co-founder, Rob Cameron.
You could say it's been more than 20 years
in the making!

Since 2016, we’ve been driven by a singular purpose: to transform the way accountants manage their work. FYI combines the best of cloud-based document management with advanced process automation and practice management tools, creating the most efficient and intuitive platform for accountants worldwide.

We believe accountants are the backbone of our economy, yet too often, they’re bogged down by manual, repetitive tasks. FYI is here to change that. Designed by accountants, for accountants, our platform automates the core of document and practice management, liberating accountants to focus on higher-value work, client relationships, and strategic insights.

With our headquarters in the East End of Adelaide, South Australia, and a growing team spread across Australia, New Zealand, and the UK, we’re committed to delivering cutting-edge, secure, and proven solutions that integrate seamlessly with the tools accountants use every day.

Our Story So Far...

Rob rolls out his first paperless office in an accounting firm of 500 users
(back when email was new, and integration with fax machines was a hot topic 😉 )

1997

Rob joins MYOB as Global Product Strategy Manager for accountants, working across Australia, New Zealand and the UK.

2006 – 2011

First iteration of FYI launches in market

Nov 2018

|NEW FEATURE 
First Process Automation features launch

Jan 2019

|NEW FEATURES 
Auto-Import Tax Returns and Client Ledger Reports
First productivity tools – Comments and Notifications

March 2019

|NEW INTEGRATION 
Xero Practice Manager Jobs

May 2019

|NEW FEATURE 
Knowledge Cabinets
Improvements to task management features

Aug 2019

|NEW FEATURES
Record XPM time without leaving FYI
Improvements to email workflows
Full text search on emails and smart signatures

 

Nov 2019

|NEW INTEGRATIONS
Annature
FuseSign and FuseDocs
The Gap, and more

2020

|NEW INTEGRATIONS
AccountKit and My Prosperity

Oct 2021

700+ practices using FYI
9,000 active users
250 million documents hosted
99.99% uptime

Feb 2022

|NEW FEATURES
Workflow jobs
Export Automations
Autocomplete tasks
Practice Styling

June 2022

|NEW FEATURES
New lists for Tasks & Jobs
Task board
Cabinet Explorer
Client refresh

October 2022

|NEW INTEGRATIONS
Notud
Companies House, and more

February 2023

|NEW INTEGRATIONS
MyWorkpapers
Cimplico Workpapers

June 2023

1,200+ practices using FYI
20,000 active users
99.99% uptime

August 2023

1,700+ practices using FYI
30,000 active users
900 million documents hosted
99.99% uptime

August 2024
1999 – 2006

Rob founds Level 31 – a document management solution for professionals. Acquired by MYOB in 2006.

2012 – 2014

Rob founds Dovetail – an automation platform for bookkeeping and virtual CFO services. Acquired by MYOB in 2014.

Dec 2018

Xero names FYI an ‘App to Watch in 2019

March 2019

FYI is certified for ISO 27001:2019

April 2019

|NEW FEATURES 
Launch of Job Workspace
AutoFile email attachments

July 2019

|NEW INTEGRATION 
BGL and Now Infinity

Oct 2019

First 100 practices using FYI
1,000+ active users

Feb 2020

FYI launches in New Zealand

Dec 2020

340+ practices using FYI
4,800+ active users
68 million documents hosted
99.99% uptime

Nov 2021

FYI launches in UK

April 2022

|NEW FEATURES
Bulk Update for Jobs & Clients
Import Automation
Personalise email signatures
Split an automation

September 2022

|NEW INTEGRATIONS
Microsoft teams
PDFit

January 2023

|NEW FEATURES
FYI Support bot
Prework for new users
Convert to PDF
Task templates

April 2023

7th National Agreement Signed
FYI secures its 7th national agreement, establishing partnerships with prominent groups including PKF, Nexia, Count, Walker Wayland, MGI, and Accru.

July 2023

FYI relaunches Practice Sync
Enabling desktop users to move online by syncing with practice management software such as MYOB, APS, IRIS and CCH.

March 2024

Launched FYI Elite
The newest plan within the FYI platform, crafted to provide a cohesive solution for document, employee and practice management.

Our Leadership Team

We are committed to building a product that accountants love and a culture where everyone can thrive. We believe in empowering teams do their most impactful work.
Rob Cameron
CEO and Co-Founder
Alan McLeod
CTO and Co-Founder
David McKay
COO
Ned Appleton
Head of Sales (ANZ)
Cassie Kaddatz
Head of Client Success
Ian Cooper
Head of UK Operations
Emily Gurney
Head of Marketing

Want to improve the way accounting practices work?

If you’re looking to make a difference, we’re looking for you.

Want to see FYI in action?

Book a demo or start a 30-day free trial today.